XM 3D anamorphic billboard launch at Times Square, NY. It was the first automotive billboard to launch in Times Square.
agency: goodby silverstein and partners
client: BMW of north america
ecd(s): matt edwards and wes phelan
acd(s): kevin leung and clemens zlami
copywriter: belen russomanno
art director: guille aliaga
head of production: jim haight
ep: matt flaker
producer: daniel chang & cassie edwards
group ad: tom powers
account director: olivia mullen
account manager: rebecca bell
senior business affairs manager: heidi killeen
post company
company name: bcn
mix & sound design
company name: sonic union